In addition to enabling billing for your application, Maple makes it possible to track real-time holistic revenue numbers instead of waiting to reconcile multiple individually-running metrics systems at a regular cadence.

For instance, your Monthly Recurring Revenue (MRR) or churn metrics are immediately updated as soon as subscriptions are created or cancelled and even when contracts for enterprise sales are signed or terminated.

These metrics are currently surfaced through the Maple web application.

Here’s a list of all the business reporting metrics supported by Maple:

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Revenue

  • MRR (Monthly Recurring Revenue): The predictable revenue generated every month from active subscriptions
  • ARR (Annual Recurring Revenue): The total recurring revenue expected in a year based on the MRR
  • MRR Growth Rate: The percentage increase or decrease in MRR over a specific period
  • Total Revenue: The sum of all revenue generated from subscriptions, one-time payments, and other services
  • Fees: The amount charged for additional services or transaction costs outside of the core subscription
  • Net Revenue: Total revenue after deducting any applicable fees or refunds
  • Other Revenue: Revenue from sources outside the core subscriptions or typical revenue streams
  • Invoiced Revenue: The total amount billed to customers via invoices, whether paid or unpaid

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Subscriptions

  • Active Subscriptions: The number of currently active and ongoing customer subscriptions
  • New Subscriptions: The number of new subscriptions started within a specific time period
  • Upgrades: Subscriptions that have been moved to a higher plan or tier with more features
  • Downgrades: Subscriptions that have been moved to a lower plan or tier with fewer features
  • Failed Charges: The number of payment attempts that failed or were declined
  • Refunds: The total amount of money returned to customers for any reason

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License

  • Active Licenses: The number of currently active licenses for usage-based billing
  • ARPL (Average Revenue per License): The average revenue generated per active license

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Credits

  • Amounts Created: The total monetary value generated by customers that hasn’t been consumed yet
  • Amounts Consumed: The monetary value customers have consumed through usage
  • Units Created: The total units or credits available for customer usage
  • Units Consumed: The number of units or credits customers have used

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Customers

  • Active Customers: The total number of customers with at least one active subscription
  • New Customers: The number of customers acquired during a specific period
  • ARPU (Average Revenue per User): The average revenue generated per customer
  • Total Revenue Per User: The cumulative revenue generated from each customer
  • LTV (Customer Lifetime Value): The predicted total revenue generated by a customer during their entire relationship with the business
  • Reactivations: The number of previously churned customers who resumed their subscriptions

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Connected Accounts (Stripe)

Stripe’s connected accounts allow individuals or businesses to accept payments using the platform’s payment infrastructure.

  • Total Revenue: The total income from all sources including subscriptions, one-time sales, and other services through stripe
  • Application Fees: The connected fees charged to customers for receiving payments via Stripe

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Trials

  • New Trials: The number of customers starting a trial of the product within a specific period
  • Active Trials: The number of ongoing trials that have not yet converted or expired
  • Converted Trials: The number of trial users that have transitioned to paying customers

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Churn

  • User Churn: The percentage of customers who cancel their subscriptions within a given period
  • Revenue Churn: The percentage of revenue lost from downgrades or customer cancellations
  • Net Revenue Churn: The revenue churn offset by any upgrades or expansion from remaining customers
  • Churned Customers: The number of customers who have cancelled their subscriptions in a given period