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CEOs and Founders

Maple provides a live view of core business metrics, including MRR, active subscriptions, and customer count, that update as deals are signed, without extended reconciliation or manual spreadsheet work. It supports iteration on pricing and sales motions without deploying additional pricing tools or requiring engineering changes. Metrics remain current for fundraises, due diligence, and acquisition. Billing and invoicing are handled without uncapped percentage-of-revenue fees.

Founders and CEOs

Solution overview for founder-led teams.

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Sales and Revenue Operations

Maple supports proposal creation, custom deals with automated approvals, and post-sales workflows. Deals can be tracked from contract creation through signature, execution, and payment, with integrations to common CRMs.
  • Deal workflow: Custom deals with branded templates, built-in signatures, and automated reminders.
  • Quote-to-cash-to-provision: Recurring invoicing driven by contract terms, payments, and provisioning.
  • Deal desk automation: Workflow and approval rules so teams follow guidelines.
Contract workflows reduce manual steps for invoicing and payment.

Sales

Solution overview for sales and RevOps.

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Finance

Maple provides a single source of truth for accounts receivables. Invoicing, revenue collection, and recovery can be automated in one product, replacing processes that span spreadsheets, siloed systems, and third-party tools.
  • Revenue recovery: Transparent invoices, collection through multiple payment processors, and configurable dunning.
  • Revenue reporting: MRR, churn, aged receivables, and deferred revenue in real time.
  • Revenue recognition: Configurable recognition schedules for usage-based, credits-based, and other pricing models.

Finance

Solution overview for finance teams.

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Product & Engineering

Maple supports usage-based, credits-based, and seat-based billing plus feature entitlements with minimal integration. It reduces the need for custom pricing and packaging builds and the dependency of pricing changes on engineering availability. Product can own pricing and packaging while engineering uses stable infrastructure for access and entitlements. Pricing can be iterated without substantial engineering effort or delays to product work.

Product and Engineering

Solution overview for product and engineering teams.