
identifier
which uniquely tracks a customer. This is typically set to your customer ID to map customers from Maple to your application. This identifier
is also used for sending events or syncing objects for billing the customer. The customer also supports saving arbitrary metadata for additional mapping of fields or information to your application.

Assigned Account Owners
Customers can be assigned to specific owners, such as the Sales Rep. or Account Executive who owns that customer relationship. Once an account owner is set, you can configure invoice payment reminders and payment failure notifications to be sent to the owner as well.
Customer Tags
Maple allows you to create custom tags for customers which can be used to trigger actions based on configured rules.